Bank of America Bullish on Meta’s AR Glasses Push, Sets $900 Price Target

Meta Platforms (META) secured a Buy rating and a $900 price target from Bank of America analyst Justin Post following its Meta Connect 2025 event. Post, ranked among the top 15 Wall Street analysts, highlighted Meta's strategic focus on smart glasses and AI integration as key growth drivers. The new Ray-Ban Meta Display glasses, priced at $800, feature a built-in display for Meta AI and contextual apps, paired with a Neural Band for gesture-based navigation.

Meta expanded its AR lineup with the Ray-Ban Gen 2 ($379) for enhanced battery life and video capture, and the Oakley Meta Vanguard ($499) targeting athletes. Post's hands-on testing praised the Display glasses as lightweight, intuitive, and functionally robust, suggesting their audio-visual-AI combination could accelerate AR adoption. The event reinforced Meta's roadmap as a leader in blending hardware with AI capabilities.